Wednesday, February 13, 2008

Setting Geo Targets for your website

In my recent working with Google, I found out that Google has come up with a feature whereby you can set geographic targets in the Google Webmaster Tools. Basically, you can map sub folders on your website to specific locations. It would work like this:

www.mywebsite.com (the main website)
germany.mywebsite.com
mexico.mywebsite.com

You can use a German version for Germany and Spanish version for Mexico sub domains. But this would only work with .com, .net, .org, biz etc. It will not work with country specific domains like .co.in as the ccTLD is associated to that country by default. Yahoo, MSN, Ask and major other search engines are yet to catch up with this feature.


Sudeep Banerjee is the Founder and President of an Internet Marketing & Consultancy company called SearchOptimal.com which is based out of Santa Ana, California.

Sunday, February 10, 2008

If Microsoft Buys Yahoo: What We'd Love--and Hate

In a Washington Post article the author wonders if Microsoft's take over of Yahoo will be good or bad for society..........

"Yahoo was best in the early days at keeping the interface simple on services such as Yahoo Travel. Today's Yahoo can't match the minimalism of many Google offerings, but it still has designs that are simpler and easier to use than many counterparts at Microsoft.

Combining the two giants will create confusion. Could you use your MSN Messenger ID to login to Yahoo Mail? Will your Passport be accepted at Yahoo's border?"

While most people we spoke to would like Yahoo to be the way it is and keep enjoying Yahoo's unique blend of taste as a portal and also email provider. Microsoft's capture of Yahoo may well destroy the experience that Yahoo consumers had enjoyed since it's birth.